Forever Unique is a high-end ladies fashion brand owned by Seema, a star of the Real Housewives of Cheshire. We were tasked with redesigning their website to improve the overall customer experience and better showcase the brand's vibrant imagery.
The first step was to understand the brand's aesthetic and target audience. We needed to create a website that would appeal to our target customers and showcase the brand's unique style. We then focused on creating a visually striking design that would make the most of the brand's vibrant imagery. We used high-quality images of their clothing and accessories to create a visually appealing layout that would catch the eye of the visitors.
We also paid attention to the customer journey, making sure the navigation was simple and easy to use. We organized the website in a way that would make it easy for customers to find what they were looking for, whether it was a specific item or a specific collection. We also included a search bar and sorting options so that customers could easily find what they were looking for.
We also added features like a wishlist and a shopping cart, to make it easy for customers to save items they like and complete their purchase. In addition, we created a user-friendly checkout process that would make it easy for customers to complete their purchase quickly and smoothly.
Overall, the goal was to create a website that would be visually striking, easy to use and would improve the overall customer experience, making it easy for customers to find what they were looking for and complete their purchase.
